A couple of years back (pre-Facebook-boom), I signed up for a Multiply account, having been recommended this site by a fellow Filipino acquaintance. “A site to share memories & anecdotes” was his pitch, as I recall. At that point in time, I hadn’t realized just how huge a thing it actually was in the Philippines. (Maybe the fact that every random person who added me was Filipino would’ve been clue enough, but hey. What can I say. I must’ve been pretty excited about the whole thing to notice.)
According to figures by Alexa, Multiply.com is currently the 6th most visited site in the Philippines, making up about 29% of its total traffic. Friendster (#1), Yahoo (#2), YouTube (#3) and Google (#4) still dominate the scene. Across social networks, Multiply’s 29% local usage isn’t too far off from Friendster’s 35.1%, while Facebook isn’t even the charts.
So what is Multiply? Well for starters, the site claims to be “the best way to share everything” – from all kinds of digital media, including photos, blogs, videos, music & more. Everything would essentially be on your own personal web space & you could share & discuss your stuff with everyone in your “social network,” while being constantly alerted with updates. So my page looked pretty much like this:
But when Facebook emerged, I up & hopped on the hype & got on there, & have been there since. Photos, blogs, videos, music & more. They just went & did it now, didn’t they? I’ve been constantly baffled at the amount things we can do with it. With all the things we could do on Facebook, I say we could practically live there.
Might I add, I haven’t touched Multiply since.
So my issue here is: Has the Multiply hype died down since? ‘Cos it sure has for me.
Tags: Alexa, facebook, Friendster, Google, Multiply, Philippines, Social Networks, Yahoo, YouTube

February 29, 2008 at 5:32 pm
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